{"componentChunkName":"component---src-templates-project-js","path":"/babylon","result":{"data":{"page":{"id":"4c9cffd3-1fde-57f6-80d7-29fa95d772f3","headline":"Re imagining the Digital Hospitality Experience","title":"Babylon Hotels","theme":"Light","locked":null,"slug":"babylon","pageContent":[{"__typename":"ContentfulPageContentTextContent","body":{"json":{"nodeType":"document","data":{},"content":[{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"This project explores how AI can transform the guest experience for a leading Middle Eastern hotel group by creating a seamless, personalised journey from trip planning through to checkout.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"The challenge was to move beyond a traditional booking experience and design a connected ecosystem that anticipates guest needs at every stage of their journey. Our approach centred on a user-first design process, using AI to enhance—not replace—the hospitality experience through meaningful personalisation.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"The experience begins with an AI-powered trip planner that helps guests create an itinerary tailored to their travel goals, whether they're travelling as a couple, with friends, or as a family. A conversational AI concierge curates recommendations for accommodation, dining, and activities, adapting its suggestions as plans evolve.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"During their stay, a Companion app acts as a central hub for the guest experience. Guests can book activities, manage reservations, communicate with the AI concierge, and receive contextual recommendations based on their preferences and behaviour throughout their trip.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"To extend this sense of personalisation into the physical space, guests can customise their room before arrival, including temperature, minibar selections, and other in-room preferences, creating an environment that feels tailored to them from the moment they check in.","marks":[],"data":{}}]},{"nodeType":"paragraph","data":{},"content":[{"nodeType":"text","value":"This concept demonstrates how thoughtful UX, service design, and AI can work together to deliver a more intuitive, connected, and memorable hospitality experience.","marks":[],"data":{}}]}]}},"internal":{"type":"ContentfulPageContentTextContent"}},{"__typename":"ContentfulPageContentFullWidthImage","image":[{"title":"Babylon Image 1","description":"","file":{"url":"//images.ctfassets.net/qq0ppbojlli0/7siqezmT9XxPgBrKyo2F3x/f0410e18131d3a30c8056bd8f5a2e639/BWeb.png"},"fixed":{"srcWebp":"//images.ctfassets.net/qq0ppbojlli0/7siqezmT9XxPgBrKyo2F3x/f0410e18131d3a30c8056bd8f5a2e639/BWeb.png?w=2400&q=100&fm=webp","src":"//images.ctfassets.net/qq0ppbojlli0/7siqezmT9XxPgBrKyo2F3x/f0410e18131d3a30c8056bd8f5a2e639/BWeb.png?w=2400&q=100"}}],"internal":{"type":"ContentfulPageContentFullWidthImage"}},{"__typename":"ContentfulPageContentFullWidthImage","image":[{"title":"Babylon image 2","description":"","file":{"url":"//images.ctfassets.net/qq0ppbojlli0/6zv7Nrs8P0MHT4QS0MMu2A/73ec7ce5fdfe9d85b0b7c38e5a1196b5/BPlanner.png"},"fixed":{"srcWebp":"//images.ctfassets.net/qq0ppbojlli0/6zv7Nrs8P0MHT4QS0MMu2A/73ec7ce5fdfe9d85b0b7c38e5a1196b5/BPlanner.png?w=2400&q=100&fm=webp","src":"//images.ctfassets.net/qq0ppbojlli0/6zv7Nrs8P0MHT4QS0MMu2A/73ec7ce5fdfe9d85b0b7c38e5a1196b5/BPlanner.png?w=2400&q=100"}}],"internal":{"type":"ContentfulPageContentFullWidthImage"}},{"__typename":"ContentfulPageContentFullWidthImage","image":[{"title":"Babylon image 4","description":"","file":{"url":"//images.ctfassets.net/qq0ppbojlli0/1ZooafM2SigOedNGxQiXTr/34e9de42b5878a953cd9ec869c8bfcdd/BApp.png"},"fixed":{"srcWebp":"//images.ctfassets.net/qq0ppbojlli0/1ZooafM2SigOedNGxQiXTr/34e9de42b5878a953cd9ec869c8bfcdd/BApp.png?w=2400&q=100&fm=webp","src":"//images.ctfassets.net/qq0ppbojlli0/1ZooafM2SigOedNGxQiXTr/34e9de42b5878a953cd9ec869c8bfcdd/BApp.png?w=2400&q=100"}}],"internal":{"type":"ContentfulPageContentFullWidthImage"}},{"__typename":"ContentfulPageContentFullWidthImage","image":[{"title":"Babylon image 5","description":"","file":{"url":"//images.ctfassets.net/qq0ppbojlli0/3iMCbC16ko3zSolvhz6fQH/504753cbfa1595e0b50f33672dbb6396/BRoom.png"},"fixed":{"srcWebp":"//images.ctfassets.net/qq0ppbojlli0/3iMCbC16ko3zSolvhz6fQH/504753cbfa1595e0b50f33672dbb6396/BRoom.png?w=2400&q=100&fm=webp","src":"//images.ctfassets.net/qq0ppbojlli0/3iMCbC16ko3zSolvhz6fQH/504753cbfa1595e0b50f33672dbb6396/BRoom.png?w=2400&q=100"}}],"internal":{"type":"ContentfulPageContentFullWidthImage"}}],"agency":{"url":"www.epam.com","title":"EPAM"},"coverVideo":{"file":{"url":"//videos.ctfassets.net/qq0ppbojlli0/7J27b4M0yZMRmHMzZyIXQk/ac0d8305de9c4c7be623ee9e6e31c5b0/Comp_1.mp4","fileName":"Comp 1.mp4","contentType":"video/mp4"}},"coverImage":{"file":{"url":"//images.ctfassets.net/qq0ppbojlli0/7tHdLpi61NDWnngrvM29ke/9e6299b17d29909f2495496359082003/Screenshot_2026-07-02_at_15.29.54.png","fileName":"Screenshot 2026-07-02 at 15.29.54.png","contentType":"image/png"},"title":"Fallback","resolutions":{"srcWebp":"//images.ctfassets.net/qq0ppbojlli0/7tHdLpi61NDWnngrvM29ke/9e6299b17d29909f2495496359082003/Screenshot_2026-07-02_at_15.29.54.png?w=2400&q=50&fm=webp","src":"//images.ctfassets.net/qq0ppbojlli0/7tHdLpi61NDWnngrvM29ke/9e6299b17d29909f2495496359082003/Screenshot_2026-07-02_at_15.29.54.png?w=2400&q=50"},"fixed":{"src":"//images.ctfassets.net/qq0ppbojlli0/7tHdLpi61NDWnngrvM29ke/9e6299b17d29909f2495496359082003/Screenshot_2026-07-02_at_15.29.54.png?w=1400&q=50","srcWebp":"//images.ctfassets.net/qq0ppbojlli0/7tHdLpi61NDWnngrvM29ke/9e6299b17d29909f2495496359082003/Screenshot_2026-07-02_at_15.29.54.png?w=1400&q=50&fm=webp"}}}},"pageContext":{"id":"4c9cffd3-1fde-57f6-80d7-29fa95d772f3","title":"Babylon Hotels"}}}